---
title: Murdoch's Ranch & Home Supply - Optimizely Case Study | OneMagnify
description: See how OneMagnify leveraged Optimizely to enhance Murdoch’s Ranch & Home Supply’s digital experience with strategy and analytics. Read about it now.
---
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# Ranch Home Supply Transformative Solution
OneMagnify Builds Transformative Solution for Murdochs Ranch Home Supply
#### Who Should Read This?
This case study will be especially relevant for those interested in the following topics:
- B2C eCommerce Services
- Web Development
- Web Integration for eCommerce
- Strategy
## THE CHALLENGE
The ranch and home supply store wanted to establish an eCommerce channel and required a site that was easy to update and manage, provided multiple merchandising opportunities, and scaled well.
## SOLUTION
OneMagnify delivered a customized [Optimizely ](https://www.onemagnify.com/platforms/optimizely)Commerce solution that offers numerous promotional opportunities: in the mega-menu, on each category and sub-category pages, and on the product detail page.
The feature-rich PDP includes product details, features, and tabbed navigation for specs, ratings, and reviews. It is integrated with Facebook, Twitter, and Pinterest to encourage viral marketing of the item, and it also contains a “Find In Store” functionality that lists the available inventory of the product at the listed location.
The site also features live chat, a store locator, newsletter and promotional email sign-up, and downloadable coupons.
OneMagnify integrated Optimizely Commerce with SOLR (Search), Scene7 (Image Hosting), GiftTango (Gift Cards), FirstData (Payment Gateway), UPS (Shipping), and ADP Taxware (Tax Calculation).
## INNOVATION
- Without the need for IT, non-technical users can easily create new product attributes for display on the product detail page. These attributes are searchable and can be used as filters in the faceted navigation.
- Users can purchase traditional and electronic gift cards and have them sent to friends and family. Recipients can check the balance of their gift cards online.
- Through “My Account”, users can self-edit and update their profile at any time, check the status of orders, view past orders, and store alternate addresses (for shipping to multiple family members and friends).
## Contact OneMagnify to Enhance the Impact of Your Digital Experience Capabilities
Are you ready to make a bigger impact across your digital ecosystem? Let’s work together to create digital experiences that make a difference. Contact us today and learn more about how we can help shape your strategy.
[Contact OneMagnify](https://www.onemagnify.com/contact)
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