Equal parts tech firm, creative agency, and analytics consultancy.

Simply put, we’re problem solvers. We create impactful, memorable, and informed ideas, experiences, and IT solutions – and deliver them to the right audience at the right time, bringing together the power of strategic communications, technology, and analytics.

Ideas over egos

We do more than work hard to solve, create, and activate for our clients. We work hard to be who our clients want to work with. We build trust through honesty and hard work, knowing the right answer can come from anywhere.

CULTURE ADD

ABOVE

CULTURE FIT

We stand for diversity, equity, and inclusion.

DEI is more than a fleeting corporate initiative or trendy acronym at OneMagnify. It’s an expansive, all-encompassing cultural shift you can feel throughout our workplace – from our leadership on down. In short, we’re all in.

At OneMagnify, we do more than accept diversity. We celebrate it. We’re dedicated to driving equitable opportunities across every office, department, role, and employee while fostering an ever more welcoming and inclusive environment for all.
– Mark Petroff, President and CEO

Beyond being the right thing to do for our people, we believe employing a more diverse and inclusive workforce allows us to better serve our clients, bring positive change to our industry, and strengthen our communities.
Our values are the framework of our culture and the essence of our identity.

PASSION

TRUST

TEAMWORK

OWNERSHIP

COMMUNITY

FUN

They inform what we care about, guide how we treat each other, and shape how our clients perceive us.

Moments
that Magnify.

It’s not the daily Kanban boards and Zoom calls that we all remember. It’s the shared moments with colleagues, partners, and clients – the late nights, the spontaneous laughter, the common adventures, and the challenges met.

These are the moments that Magnify.
And we achieve them by:

Putting the client first

Walking in their shoes, committing to their success, and working hard to be who they need us to be.

Delivering client value

Improving performance, as quantified by our clients. Developing their people, boosting their capabilities, building stakeholder relationships, and executing flawlessly.

Advancing client thinking

Bringing innovative, actionable, best-in-class ideas that address their business issues and challenges.

Staying trustworthy, transparent, and tenacious

Always showing up. Remaining pragmatic and responsive. Constantly bringing insights and conviction. And being willing to say what’s needed when no one else will.

Our people.
Individually genuine.
Collectively, even more so.

Our 600+ unique and talented individuals working together as a diverse yet unified network with shared beliefs, values, and goals put the “one” in OneMagnify.

Leadership

Mark Petroff

President & Chief Executive Officer

Mark is the leading force behind our growth as a tech-driven innovator of integrated marketing services.

Prior to joining us, he was a partner in Deloitte’s Financial Advisory Services practice, as well as a general securities principal.

Mark’s understanding of cutting-edge technology goes beyond his impressive business background.

He served as a nuclear engineer and submarine warfare officer in the US Navy. That experience more than qualifies him to help navigate our clients’ brands into uncharted water.


Mark Petroff

President & Chief Executive Officer

Sameer Desai

Chief Operating Officer

When you offer a multidisciplinary blend of marketing services as a company, you need a unique individual to drive their success.

Thankfully, we have such a leader in Sameer. One minute he can talk big data with our analytics team, and the next, develop innovative strategy solutions with our brand experts.

He also has the uncanny ability to tie these services together for greater impact.

Sameer’s background includes strategic consulting, marketing, and technology management at Trilogy, where he led the Solutions Marketing & Business Development team.

Sameer Desai

Chief Operating Officer

Becky Price

Chief Financial Officer

To simply say that Becky is our “numbers person” would be a gross understatement of her value to us.

Although it’s true she manages all our accounting duties, Becky also focuses on supporting OneMagnify’s growth and operational excellence through optimized pricing, costing, and capital planning.

Her 15+ years of accounting and financial strategy experience make her perfectly suited for the job, as does her keen ability to look beyond the numbers for insight and financial direction for our company.


Becky Price

Chief Financial Officer

Cristin Costanza

Director, Talent Management

A company is only as powerful as its people. To that end, attracting, retaining, and managing the professional growth of our employees are Cristin’s key objectives.

While our team members focus on doing award-winning work for clients, Cristin focuses on creating an award-winning workplace environment for all of us at OneMagnify.

And her efforts are paying off. Our offices have earned local, national, and international recognition as Top, Best, and Coolest places to work from multiple organizations.

Cristin Costanza

Director, Talent Management

Andy Frey

Chief Information Officer

From Assembler to Ajax, Modem to Mobile, Mainframe to Cloud, Andy has honed his knowledge as a leading technologist and CIO at GAB, Compuware, JWT, and Coolfire.

Here at OneMagnify, he provides enterprise solutions for technologically advanced Fortune 100 corporations.

In his spare time, Andy is active in the Detroit community as the chairperson of Experience IT, a downtown nonprofit technology training program. He’s also a member of the Wayne State University Big Data and Analytics Advisory Board. Andy specializes in optimizing big data applications.

With 25+ years in the information technology business, he’s seen it all in an industry that is forever changing, which gives him the unique background to manage and bring insight to any technology-focused assignment. Andy was named Michigan CIO of the Year, Corporate for 2020. He was also recently inducted into the CIO Hall of Fame by the CIO magazine.

Andy Frey

Chief Information Officer

Lisa Scott

Chief Marketing Officer & Managing Director, Brand Experience

With her deep B2B marketing expertise and 30+ years of agency and client experience, Lisa brings an infectious energy to everything she touches. An engaging brand and client advocate, she excels in developing strong and differentiated brand experiences.

Whether through working with customers externally or inspiring employees internally, Lisa has an impressive track record of helping clients positively impact their business. And she’s done it with a long list of global brands, from Miller Beer and AT&T to DuPont and Bristol Myers Squibb.

Prior to joining OneMagnify, Lisa held several senior brand marketing and communications roles on both the agency and client sides and was most recently the founder and managing director of Koncordia Group, based in Wilmington, Delaware.

Lisa Scott

Chief Marketing Officer & Managing Director, Brand Experience

Steve Farr

Chief Digital Officer & Managing Director, Digital

Over his 25-year career spanning academia, financial services, and automotive, Steve has worked at start-ups, large Fortune 10 companies, and ad agencies.

The one constant? Transforming data into customer understanding, and then using that enhanced customer knowledge to drive change.

A leading analytics and digital marketing expert, Steve enjoys building high-performing teams that work at the leading edge of digital marketing and data science. Steve has worked with many global brands, including Ford, DuPont, GE, Toyota, and Whirlpool.

He previously held roles as co-founder and CEO at Vertigee Corporation and SVP of data & analytics at Wunderman. Steve holds a BA in Economics from the University of Michigan and an MS in Economics, summa cum laude, from Oregon State University.

Steve Farr

Chief Digital Officer & Managing Director, Digital

Doug Claggett

Managing Director, Creative

If you’ve ever financed a Ford, owned a rugged Jeep, or donated to the Salvation Army, you may have been influenced by Doug’s work.

An award-winning writer and creative director, Doug specializes in combining data and technology with design and storytelling to connect people and brands through authentic experiences that are both meaningful and transactional.

Doug previously held senior VP, group and executive creative director roles at Y&R, Wunderman, and Accenture Interactive, where he helped some of the world’s best-known brands engage, inform, and motivate audiences.

Doug Claggett

Managing Director, Creative

Rema Nasif

Managing Director, Customer Experience, Strategy & Insights

Rema is responsible for driving and reshaping marketing strategies for our clients. This includes evaluating existing strategies and identifying new ways to optimize based on data and analytics.

Rema and her teams deploy customer surveys, conduct interviews, analyze website and email campaign performance, and more to enhance customer experiences across their entire shopping journey.

Rema’s work has been instrumental in shaping strategic direction for Ford Motor Company’s Customer Service and Ford Pro/Commercial divisions, Whirlpool Corporation, Navistar, DuPont, and Syngenta.

Rema Nasif

Managing Director, Customer Experience, Strategy & Insights

Scott Bragg

Managing Director, Charlotte, NC

Our clients rely on Scott and his team for strategies, messaging, and tactics that promote their goals and drive their sales.

We grow because we help them grow. Scott makes sure all efforts – whether loyalty-based; sales channel focused; or digital, traditional, or new media – are on target and positioned to succeed.

Scott has been with us more than 15 years, impacting our accounts by bringing his strategy and management experience to a number of high-profile brands.

Prior to joining OneMagnify, Scott has held senior operations and account roles at several large agencies over his 25-plus-year career.

Scott Bragg

Managing Director, Charlotte, NC

Mark Hamady

Managing Director, Ford Motor Company

Over his 20+ years with OneMagnify, Mark has led multiple key initiatives for our largest and longest-standing client, earning him a stellar reputation for client service.

Mark’s superpower is orchestrating OneMagnify’s comprehensive suite of services to solve difficult client challenges.

His brand identity is his relentless focus on quality and client satisfaction.

Mark has been a fixture in several key areas of service, including strategic program development and administration, data-driven direct marketing, technology management, and more.

Currently, Mark leads a team of client service professionals dedicated to delivering world-class sales and marketing engagements in the competitive automotive segment.

Mark Hamady

Managing Director, Ford Motor Company

Valerie Fuller

Managing Director, Client Dedicated Solutions

Valerie ensures our clients are successful in enhancing customer experiences, driving digital transformation, and improving performance through rich data analytics and insights.

She has a proven track record of helping OEMs and dealers drive sales and services opportunities through innovative digital solutions.

She has 25+ years of experience managing operations, providing large-scale data and analytics services, and developing digital marketing strategies and solutions for clients in the automotive, financial services, and consumer products industries. Before joining OneMagnify, Valerie was a senior manager at Deloitte, director at Trilogy, and the chief operating officer at FordDirect.

Valerie Fuller

Managing Director, Client Dedicated Solutions

Rajesh Rangarajan

Managing Director, Chennai, India & Technology Solutions

Managing our India operations from his home base in Detroit, Rajesh is a results-driven leader with 20+ years of experience leading offshore management, development, and deployment, while also supporting innovative products, applications, and service offerings across a variety of industries.

Rajesh’s influence is also heavily felt in Detroit, where he oversees our technical team and is responsible for application development and support services.

Prior to joining OneMagnify, Rajesh worked as a technical project manager at Lason, where he was responsible for technical deliverables for a wide variety of global US and European clients.

Rajesh Rangarajan

Managing Director, Chennai, India & Technology Solutions

Mike Burgess

Managing Director, Cologne, Germany

When we need to offer our unique blend of solutions for our clients in Europe, we look to Mike and our office in Cologne to deliver.

With 20+ years of experience in marketing, technology, and analytics, Mike has worked on complex projects around the world and across numerous industries – including automotive, aerospace, industrial automation, and medical devices – providing measurable solutions along the way.

Prior to joining OneMagnify, Mike worked as a demand generation manager and digital marketing manager at Moog, Inc.

Mike Burgess

Managing Director, Cologne, Germany

Yuan “Oscar” Gao

Business Development Director, Asia Pacific

Over the years, Oscar has held key management and consulting positions in Canada, China, and the United Kingdom, gaining valuable global experience with each stop.

As a result, he has developed a keen understanding of both Eastern and Western business practices and cultures, uniquely qualifying him for the role of business development director at OneMagnify Shanghai.

Whether he is working with our teams in the US or our clients in Shanghai, you can be sure Oscar is equally effective in delivering world-class solutions.

Prior to joining OneMagnify, Oscar worked as the senior business development manager at Third Bridge, a British expert network and consulting firm in Shanghai.

Yuan “Oscar” Gao

Business Development Director, Asia Pacific

Awards

Crain’s 100 Cool Places to Work

Top Places to Work

Telly Awards

Davey Awards

Hermes Awards

Communicator Awards

DMA Benny & Target Awards

Everywhere you need us.

We’re a multifaceted collection of offices, practice areas and solution groups all happily Zooming, ideating, building, coding, deploying, and collaborating as one – within a tight-knit network that spans the globe.
Detroit, MI

777 Woodward Avenue • Suite 500
Detroit, MI 48226
313.965.3000

Wilmington, DE

322 A Street
Wilmington, DE 19801
302.427.8544

Charlotte, NC

300 West Summit Avenue • Suite 300
Charlotte, NC 28203
704.887.5600

Shanghai, China

Shanghai Tower
501 Middle Yincheng Road, Pudong
Shanghai, China 200122
+86 176 2119 5079

Cologne, Germany

Richmodstrasse 6, #414
50667 Cologne, Germany
+49 (0) 221 92042240

Chennai, India

Kuppu Arcade
2nd Floor, Old No. 4, New No. 60
Venkatanarayana Road
T. Nagar, Chennai – 600 017
Tamil Nadu, India
+91 044 42124812