Home > Services > Performance Marketing > Paid Media

Deliver Measurable Growth with Precision Targeting

Paid Media Solutions

OneMagnify’s paid media solutions harness real-time data and advanced targeting to drive results that matter: leads, revenue, and brand visibility. We work to make sure campaigns reach the right audiences when it matters most. Our data-driven approach powers paid search, display, social media, programmatic, and more so that every dollar works harder.

Understanding Paid Media Marketing

Paid media marketing refers to any digital ad placement used to promote a brand, from Google search ads to sponsored social posts. It’s fast, scalable, and built to deliver measurable results. OneMagnify combines real-time performance data and predictive insights with continuous optimization to keep your campaigns aligned with your business goals. With a combination of media activation, AI-driven optimization, and deep analytics expertise, we help companies navigate today’s complex digital landscape and drive sustainable growth through smart, efficient paid media strategies that maximize business impact.

End-to-End Media Solutions

We deliver a full range of services related to paid media, from creative to omnichannel activations and advanced analytics.

Extensive Experience

OneMagnify’s paid media team has over 50 years of collective experience managing paid campaigns across seven different countries.

Wide-Ranging Industry Expertise

While our paid media team has experience with campaigns for clients in varied industries, they have vertical depth with automotive, B2B, and eCommerce.

Data-Driven Solutions Tailored to Industry Needs

OneMagnify’s paid media team adapts to the nuances of every industry they work with and creates custom campaigns built around audience behaviors, market conditions, and business priorities, using data to drive results. We have experience creating and managing paid media campaigns for businesses in a wide range of industries, including those with unique, complex needs.

• Automotive: Targeting in-market buyers through a combination of behavioral and predictive audience targeting across Meta, Google, and connected TV.

• Pharmaceuticals: Compliantly engaging patient populations through geo-contextual targeting and ABM strategies.

• Manufacturing: Reaching B2B buyers with precision ABM targeting on LinkedIn and through programmatic media.

Efficient Targeting for Smarter Spend

Inefficient targeting and wasted ad spend are some of the most common issues businesses face with paid media. But we understand that successful paid media marketing isn’t necessarily about reaching the most people, it’s about reaching the right people, and we use data to focus ad spend on areas where it will drive the most impact.

Four coworkers having a discussion around a laptop

ALTERNATE MODULE Insert H2 for Service-Related Value Statement

In one paragraph (at ~50 words) write a value-add statement that touches on the real pain/friction points of users looking for this service and mix a blend of why, how, and what we do to relieve the pain point through a value-add to their intent or business goals.

Paid Media Agency Services

Paid Search

Capture high-intent customers with targeted Google Ads and Google Shopping listings. Our paid search strategies drive qualified traffic, improve visibility, and increase conversions through data-backed keyword targeting and continuous campaign optimization.

Paid Social

Connect with your audience on Facebook, Instagram, LinkedIn, and TikTok. We build performance-driven paid social campaigns that boost engagement, increase brand awareness, and deliver measurable business outcomes.

Programmatic Media

Reach your audience at scale with automated, data-driven media buying. Our programmatic campaigns optimize placements in real time to improve targeting, reduce waste, and maximize ad performance across digital environments.

Account-Based Marketing

Target high-value accounts with precision using customized ABM campaigns. We combine data, content, and paid media to engage key decision makers and accelerate B2B sales with personalized, intent-driven outreach.

B2B Brand Media

Elevate visibility and credibility with strategic B2B brand media placements. We position your brand in the right channels to influence decision makers, build trust, and support long-term business growth.

Benefits of Working with Our Paid Media Team

OneMagnify’s dedicated paid media team focuses on maximizing ROI and accelerating growth through advanced targeting, continuous optimization, and transparent reporting to ensure every ad dollar drives meaningful results.

Precision Targeting

With real-time data and audience insights, we deliver relevant ads to your ideal customers, reducing wasted spend and increasing conversions.

Performance Optimization

Our team continuously monitors and refines campaigns to improve click-through rates, lower costs, and boost return on ad spend (ROAS).

Transparent Reporting

Stay informed with clear, actionable analytics that demonstrate how your campaigns are performing and driving business impact.

A Data-Driven Approach to Paid Media Marketing

OneMagnify’s paid media marketing process is focused on delivering measurable results. Every step of the way, all of our decisions are informed by data so that we can deliver a greater impact for our clients.

Audience Analysis

By beginning with in-depth audience analysis, we’re able to focus on high-value targets so that your ads are being served to the most relevant customer base possible.

Campaign Planning & Launch

We take the insights gathered through initial research and turn them into precision-targeted campaigns optimized for maximum ROI.

Ongoing Optimization

Deliver measurable business growth you can track. After launch, we closely monitor campaign performance and continuously optimize based on real-time insights to refine strategies and drive growth and scale.

Paid Media FAQs

What is the difference between SEO and paid media?

SEO, or search engine optimization, is the process of optimizing your website and content to rank organically in search engine results while paid media involves ad placements. Since SEO focuses on organic growth, it can take time to see results, but it doesn’t involve any payment for clicks. While paid media does involve fees, these ads are placed very prominently, which allows companies to improve visibility and reach large audiences in less time. However, paid media and SEO efforts can work together to create a cohesive experience across all touchpoints.

What is the difference between paid, owned, and earned media?

Paid media includes any ad placements which have been paid for, such as search ads, display ads, or social media ads. Owned media refers to media on channels you control, like a website, blog, email newsletters, and social media profiles. Earned media is publicity organically gained through word-of-mouth, press coverage, social shares, reviews, and mentions. Each form of media has its own benefits to offer. For example, paid media is great for quick reach with targeted exposure, while owned media is better suited for long-term brand building and content distribution.

Why is paid media marketing important?

Paid media can play an important role in marketing strategies for many different reasons. The highly targeted nature of paid ad placements helps make sure you’re effectively reaching your intended audience with measurable results. Since ad placements are intended to be highly visible, they can help you reach audiences faster than by building organic growth. Paid media campaigns are also very scalable and flexible, allowing for quick adjustments as needed.

How does data support paid media agencies?

Data informs everything that paid media teams do, from initial planning to ongoing optimization and reporting, ensuring that all decisions are made on accurate information every step of the way. Audience Targeting: Data helps identify and segment the right audiences based on behavior, interests, demographics, and online activity. Performance Tracking: Agencies use real-time data to monitor metrics like click-through rates, cost-per-click, conversions, and ROI, ensuring campaigns are effective. Optimization: Ongoing analysis allows teams to adjust bids, creatives, placements, and targeting to improve results over time. Attribution & Reporting: Data reveals which channels, messages, and touchpoints contribute most to conversions, helping clients understand campaign impact.

What does a paid media agency do?

Paid media agencies plan, manage, and optimize paid advertising campaigns to maximize business impact. They provide services such as strategic media planning and buying, campaign management, creative development, and analytics.

What is an example of a paid media strategy?

A paid media strategy for an ecommerce brand would focus on driving incremental revenue and increasing return-on-ad-spend (ROAS). OneMagnify would determine the optimal media mix, including social media ads, Google ads, and display retargeting. We would also develop the audience targeting, creative messaging, and provide performance data and insights.

Which media type is most commonly associated with paid media?

Paid media includes many different forms of digital advertising, such as paid search or programmatic media.

Leverage OneMagnify’s Paid Media Team to Grow Your Ad Presence

Make OneMagnify your partner in paid media. With our track record of success, we can work with you to develop strategies that boost your brand presence and accelerate business growth with measurable results.

Contact OneMagnify