Search
Careers
Contact Us
  • There are no suggestions because the search field is empty.
A man working on his laptop in an office

Maximize Media Performance

Media Intelligence Services

Our media intelligence services sit within Data & Analytics and connect signals to decisions. We combine predictive analytics, real-time personalization, and closed-loop optimization to guide spend, shape creative, and improve outcomes across channels.

How Intelligence Media Impacts Your Brand

Media intelligence goes beyond basic reporting. It's the strategic use of data to understand, predict, and optimize how your brand connects with customers across all touchpoints. OneMagnify's approach integrates first-party data with advanced analytics to create adaptive campaigns that continuously learn and improve.

Dynamic Decision Making

Media intelligence turns raw data into strategic insight for better media decisions. Our approach unifies audience creation, media optimization, dynamic customer experience, and re-engagement into one adaptive engine that delivers measurable business impact.

Enrich Media Data

We orchestrate data ingestion, predictive modeling, real-time activation, and performance feedback into a single platform. This continuous loop automatically learns from results to refine audiences, optimize digital media, and improve channel strategies.

Smart Analytic Solutions

By leveraging predictive and prescriptive analytics, brands can forecast outcomes, optimize spend allocation, and deliver personalized experiences that drive higher conversion rates and customer lifetime value across channels.

A woman smiling and typing on a laptop

Adapting Needs with Data to Deliver Excellence

B2B companies, like automotive dealerships, struggle with fragmented customer data and inefficient media spend. Our media intelligence services, unify customer touchpoints and optimize campaigns across thousands of locations or complex buying committees. We help across industries, including:

  • Automotive OEMs & Dealer Networks: Unified propensity modeling across dealership networks
  • B2B Enterprise Solutions: Account-based intelligence for complex sales cycles
  • Professional Services: Lead scoring and nurturing optimization
  • Technology Companies: Product adoption and expansion analytics

Eliminate Media Waste with Intelligent Optimization

Reduce waste from underperforming campaigns with intelligent optimization that prioritizes high-value audiences and adjusts tactics based on real-time performance.

Three coworkers discussing an analytics dashboard
A woman typing on her laptop
A man presenting with analytics dashboard on the screen
A man helping a coworker with a coding project

Media Intelligence Services

Audience Creation & Targeting

Advanced look-alike analysis, customer profiling, and propensity modeling create laser-focused audience segments. Our intelligent targeting reduces acquisition costs while increasing conversion rates through data-driven segmentation and predictive customer behavior analysis.

Media Mix Optimization

Multi-touch attribution and ROI optimization determine the perfect channel blend for your goals. We use volume decomposition and spend allocation modeling to maximize campaign performance across paid, owned, and earned media channels.

Dynamic Customer Experience

Real-time personalization delivers adaptive content across various media touchpoints, including web, app, and more. Our contextual engagement platform creates personalized customer journeys that increase engagement rates and drive meaningful conversions through behavioral personalization.

Re-engagement & Retargeting

Behavioral retargeting and CRM integration re-activate dormant customers through automated follow-ups. Our predictive retargeting framework uses data-driven messaging to win back churned customers and increase lifetime value through targeted re-engagement campaigns.

Predictive Analytics Engine

Forecasting models predict media performance and prescribe optimal scenarios before you spend. Our machine learning algorithms analyze historical data patterns to recommend budget allocation, timing strategies, and creative optimization opportunities.

Performance Command Center

Self-service dashboards provide real-time insights without waiting for analyst support. Our operational monitoring system tracks KPIs, alerts for performance deviations, and delivers actionable recommendations that keep campaigns performing at peak efficiency.

digital-experience-divider

Why Leverage OneMagnify's Media Intelligence Team

Our integrated, data-first approach eliminates silos and accelerates performance—so media decisions are timely, precise, and tied to business outcomes.

Proven ROI Impact

Generated $6.5 million in incremental value every 90 days for automotive clients through AI-driven propensity segmentation and look-alike modeling. Our predictive analytics deliver measurable business impact across industries and campaign types.

Operational Excellence

Achieved 77% faster campaign launches and 62.5% cost savings through dynamic personalization platforms. Our streamlined processes eliminate bottlenecks while maintaining quality and strategic alignment across all media touchpoints and creative executions.

Audience Growth

Unlocked over 1 million additional marketable email addresses, achieving 10% CRM audience growth targets. Our data integration expertise identifies untapped opportunities within existing customer databases while ensuring privacy compliance.

OneMagnify's Media Intelligence Process

OneMagnify’s approach to Media Intelligence is centered around three core tenets that focus on iterative improvements to drive ROI.

Discovery & Data Integration

We audit existing data sources, identify gaps, and integrate customer touchpoints into a unified analytics foundation. This comprehensive assessment reveals optimization opportunities while ensuring data quality and compliance across all systems.

Predictive Modeling & Segmentation

Advanced algorithms analyze customer behavior patterns to create high-value audience segments and predictive models. We build custom propensity scores, lifetime value forecasts, and churn prediction models tailored to your business objectives.

Activation & Optimization

Real-time campaign deployment with continuous performance monitoring and automated optimization. Our closed-loop system adjusts targeting, creative, and budget allocation based on performance data to maximize ROI and achieve growth targets.

Case Studies

Our Media Intelligence Success

See how OneMagnify has helped clients successfully navigate their Media Intelligence challenges.

See All Case Studies

icon-image
FordDirect_Logo_White

Dealer Network Propensity Modeling

Implemented enterprise propensity models and look-alike audiences for 3,000 dealerships, uncovering $6.5 million in value every quarter and slashing $3 million in tech debt.
valvoline-vioc-logo-white

Valvoline Marketing Campaign Optmization

Upgraded to an Optimizely-powered Dynamic CX platform and achieved 77% faster campaign launches, 62.5% email design cost savings, and significant engagement lifts.

See All Case Studies

icon-image

Media Intelligence FAQs

What is media intelligence?

open-accordion close-accordion

Media intelligence is the strategic application of data analytics to optimize media performance, predict customer behavior, and personalize experiences across all marketing touchpoints for maximum ROI and business growth.

What does a media intelligence agency do?

open-accordion close-accordion

A media intelligence agency transforms raw marketing data into actionable insights, creates predictive audience models, optimizes media spend allocation, and delivers personalized customer experiences that drive measurable business results.

How does media intelligence work?

open-accordion close-accordion

Media intelligence works by integrating customer data sources, applying predictive analytics to identify opportunities, activating insights through targeted campaigns, and continuously optimizing performance based on real-time feedback loops.

What are examples of media intelligence?

open-accordion close-accordion

Examples include predictive audience segmentation, automated bid optimization, real-time content personalization, cross-channel attribution modeling, and behavioral retargeting campaigns that adapt based on customer interactions and preferences.

Why is media intelligence important?

open-accordion close-accordion

Media intelligence eliminates wasteful spending, increases campaign effectiveness, and delivers personalized customer experiences. It transforms marketing from guesswork into data-driven strategy that consistently delivers measurable business growth.

What is a media intelligence strategy?

open-accordion close-accordion

A media intelligence strategy integrates data collection, predictive modeling, campaign activation, and performance optimization into a unified approach that maximizes media ROI while delivering personalized customer experiences at scale.

Is media intelligence worth it?

open-accordion close-accordion

Yes, media intelligence delivers significant ROI through optimized media spend, increased conversion rates, and improved customer lifetime value. Our clients see millions in incremental revenue through strategic data application and performance optimization.

How long does it take for media intelligence to start working?

open-accordion close-accordion

Initial insights emerge within 30-60 days, with significant performance improvements typically seen within 90 days. Full optimization potential is realized within 6 months as predictive models learn and campaigns adapt.

Contact OneMagnify to Optimize your Media Impact.

Are you ready to make a bigger impact with analytics? Let’s work together to create a strategy that makes a difference. Contact us today and learn more about how we can help shape your strategy.

Contact OneMagnify
cta-image