The OneMagnify approach to mergers and acquisitions

Watch CX Today’s interview with Bill Neblock, CFO at OneMagnify, as he talks about mergers, acquisitions, and how OneMagnify is shaping the future of AI-powered marketing and analytics.
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About OneMagnify

OneMagnify helps the world’s leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions.

With more than 50 years of creative brand-building experience and deep industry vertical expertise, OneMagnify excels at magnifying brands across digital channels, offering measurable results, and setting our clients apart from competitors.

With more than 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms and co-innovation.

Founded in 1967, OneMagnify is headquartered in Detroit with offices in Ann Arbor, Mich.; Louisville, Ky.; Wilmington, Del.; Charlotte, N.C.; Cologne, Germany; and Chennai, India.

About Crestview Partners

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. The firm is based in New York and manages funds with approximately $10 billion of aggregate capital commitments.

The firm is led by a group of partners who have complementary experience and distinguished backgrounds in private equity, finance, operations, and management. Crestview has senior investment professionals focused on sourcing and managing investments in each of the specialty areas of the firm: industrials, media, and financial services.

For more information, please visit www.crestview.com.

OneMagnify contact

Anna Schultz

aschultz@onemagnify.com
989.745.3512

Crestview contact

Jeffrey Taufield or Daniel Yunger

Kekst CNC
jeffrey.taufield@kekstcnc.com / daniel.yunger@kekstcnc.com
212.521.4800

Authors
Bill Neblock
Chief Financial Officer
OneMagnify

Bill Neblock is the Chief Financial Officer of OneMagnify, where he directs financial strategy, M&A, and investor relations while partnering with operations to unlock profitable growth. Backed by more than 25 years of experience—15 of them in CFO seats—he has guided both start-ups and global enterprises in digital marketing, technology, and business services. At OneMagnify he has led two acquisitions, integrated teams without disruption, and reshaped the company’s capability mix to accelerate AI-driven analytics and programmatic media.

Earlier, Bill served as CFO of MarketCast and held CFO roles at Omnicom Media Group brand Resolution Media, Accuen Media, and PHD Media after beginning his career at Deloitte. Known for crisp board storytelling, data-centric decision-making, and collaborative leadership, Bill leverages finance to spur innovation, scale businesses, and deliver outsized returns for stakeholders.