Insights

Practical AI for Marketers

Unlock the power of AI in marketing through our Practical AI for Marketers thought leadership program. From AI basics to innovative strategies, cutting-edge tools, and practical marketing applications, this content is designed to teach marketers how to elevate workflows and realize true business impact with AI.
Analytics 101: Four types of analytics
Blog
Analytics 101: Four types of analytics
How to structure your marketing data for analytics
BLOG
How to structure your marketing data for analytics
AI Tools Every Marketer Should Know About
WEBINAR
AI Tools Every Marketer Should Know About
The Marketer's Guide to Data Science Collaboration
Webinar
The Marketer's Guide to Data Science Collaboration
The marketer's AI dictionary
Blog
The marketer's AI dictionary
Why marketers are leading the generative AI charge
Blog
Why marketers are leading the generative AI charge
Bridging the AI hype gap
Blog
Bridging the AI hype gap
AI Foundations for Marketers
Webinar
AI Foundations for Marketers
Data-Driven Decisions Are Both Science and Art. Here’s How to Strike the Balance.
Webinar
Data-Driven Decisions Are Both Science and Art. Here’s How to Strike the Balance.