As a leading manufacturer of medium-duty, heavy-duty and severe-service trucks, Navistar and its International Trucks brand is vital for our nation’s infrastructure and supply chain.
To help their various marketing partners identify content that was timely and on-message, Navistar turned to OneMagnify to develop a streamlined content creation and deployment strategy.
Understanding the asset landscape.
OneMagnify completed a full audit of existing assets and analyzed how they were being utilized. After studying the results, content pillars were identified and a plan was developed to serve the pillars in a more consistent and efficient manner.
Setting the brand
up for success.
Four overarching pillars were identified to provide a framework for content development.
Crafting original content.
content is kind of our thing.
Fresh, on-brand content.
Leaning on over a decade of product-focused content creation for Navistar, OneMagnify now designs, builds, films, interviews, writes, and delivers content that can be used by each of the partner agencies for their respective programs.