There’s no denying it: AI is everywhere. From smart home devices to predictive text on your phone to delivering hyper-personalized ads on social media sites, AI is working out in the open—and behind the scenes—in many facets of our lives.
But what about in the marketing sphere? As we look forward into 2024, artificial intelligence is poised to move from buzzword to business imperative.
“2023 was a lot of experimentation in the lab. 2024 is going to be the year of experimentation at scale,” says Jason Harper, Founder of RXA and Managing Director of RXA@OneMagnify.
Savvy marketers and marketing leadership need to increase their understanding of this technology and how it can be used to meet (and exceed) marketing goals this year and beyond.
That’s where we come in. OneMagnify is home to more than 700 customer-facing marketing pros who are putting AI to work every day. Our RXA@OneMagnify team specializes in helping clients find value in data and analytics, and we’re extending that knowledge to our marketing peers in 2024 through our Practical AI for Marketers Program.
According to a recent survey, 50% of marketers believe that inadequate AI adoption is holding their organizations back from achieving their goals. We aim to change that with our free, year-long thought leadership program.
Practical AI for Marketers is designed to help marketers separate the buzz from the real impact AI can have on your business. Through webinars, blog posts, informational guides, and more, we’ll tap into our team’s expertise to help you grow your knowledge of AI, learn about the challenges and opportunities that await you, and identify the very best ways to incorporate this game-changing technology into your technology stack, workflows, and thought processes.