Leadership

Mark Petroff

President & Chief Executive Officer

Mark is the leading force behind our growth as a tech-driven innovator of integrated marketing services.

Prior to joining us, he was a partner in Deloitte’s Financial Advisory Services practice as well as a general securities principal.

Mark’s understanding of cutting-edge technology goes beyond his impressive business background.

He served as a nuclear engineer and submarine warfare officer in the US Navy. That experience more than qualifies him to help navigate our clients’ brands into uncharted water.


Mark Petroff
President & Chief Executive Officer

Sameer Desai

Chief Operating Officer

When you offer a multidisciplinary blend of marketing services as a company, you need a unique individual to drive their success.

Thankfully, we have such a leader in Sameer. One minute he can talk big data with our analytics team, and the next, develop innovative strategy solutions with our brand experts.

He also has the uncanny ability to tie these services together for greater impact.

Sameer’s background includes strategic consulting, marketing, and technology management at Trilogy, where he led the Solutions Marketing & Business Development team.

Sameer Desai
Chief Operating Officer

Phil Petrella

Chief Growth Officer

Phil is responsible for the overall growth and go-to-market strategy here at OneMagnify.

With 20+ years of sales and marketing experience, he’s worked with several world-class global brands, including Johnson & Johnson, Unilever, P&G, L’Oréal, KFC, Charles Schwab, Molson Coors, Toyota, and Salesforce.

Prior to joining us, Phil was the growth officer at Merkle, serving the customer experience global market.

Phil is highly skilled at standing up growth engines around global marketing technologies that drive marketing activation. This allows OneMagnify to deliver ultimate outcomes for both our current and prospective clients.

Phil Petrella
Chief Growth Officer

Steve Farr

Chief Digital Officer & Managing Director, Digital

Over his 25-year career spanning academia, financial services, and automotive, Steve has worked at start-ups, large Fortune 10 companies, and ad agencies.

The one constant? Transforming data into customer understanding, and then using that enhanced customer knowledge to drive change.

A leading analytics and digital marketing expert, Steve enjoys building high-performing teams that work at the leading edge of digital marketing and data science. Steve has worked with many global brands, including Ford, DuPont, GE, Toyota, and Whirlpool.

He previously held roles as co-founder and CEO at Vertigee Corporation and SVP of data & analytics at Wunderman. Steve holds a BA in Economics from the University of Michigan and an MS in Economics, summa cum laude, from Oregon State University.

Steve Farr
Chief Digital Officer & Managing Director, Digital

Jonathan Prantner

Chief Analytics Officer

A celebrated thought leader and recipient of multiple data science patents, Jonathan continually advances OneMagnify’s artificial intelligence capabilities.

As an expert in data, analytics, and AI, Jonathan helps marketing and analytics leaders leverage these solutions to understand their audience, win new customers, and drive their business forward.

Jonathan’s approach to applied mathematics has been pushing analytics to the limit for over two decades. His career has spanned many industries including automotive, consumer packaged goods, travel, healthcare, and educational research.

Jonathan Prantner
Chief Analytics Officer

Jill Bright

Chief Transformation Officer

Jill plays an integral role in optimizing our organizational effectiveness to help drive accelerated growth while delivering ever more valuable and responsive client services.

Throughout her career, she’s been enhancing organizational excellence to create value in both the public and private sectors, including assignments for the NYC Mayor’s Office and senior roles at Sotheby’s, Condé Nast, American Express, and Macy’s.

Jill is also a Crestview Partners Operating Executive focused on human capital management and holds independent director roles at two public companies.

As a highly strategic and experienced human resources leader, Jill is a catalyst for accelerating transformational change at OneMagnify to further evolve, win, and grow in today’s marketplace.

Jill Bright
Chief Transformation Officer

Bill Neblock

Chief Financial Officer

Bill exemplifies financial stewardship with his well-honed expertise and dedication to transformative leadership.

With 25+ years of finance and operations management expertise at digital and technology-driven marketing companies, Bill’s impressive track record is marked by his CFO roles at MarketCast and Omnicom Media Group across Resolution Media, Accuen Media, and PHDMedia, all of which give him with a deep understanding of the digital marketing landscape.

His expertise in guiding financial strategy and operations is essential for driving our company’s success, making him an invaluable asset to fuel OneMagnify’s growth strategy and further establish our company's positioning in the industry.

Bill Neblock
Chief Financial Officer

Kamelia Dianati

Chief Technology Officer

With 30 years of combined experience in software engineering and senior leadership roles, Kamelia has developed transformative tech strategies for businesses ranging from start-ups to enterprise-level public companies.

Kamelia is responsible for the strategy, implementation, and oversight of our information technology architecture and management of a cross-company team. Her strategic mindset plays a critical role in our ongoing growth and maintaining our status as a trusted technology partner.

Kamelia previously held roles as Senior Vice President of Technology at LendingTree and Chief Technology Officer at Intercontinental Capital Group, Bankrate, and ViveBenefits. She holds a Bachelor of Science degree, magna cum laude, and a master’s in electrical engineering from the University of North Carolina.

Kamelia Dianati
Chief Technology Officer

Becky Price

Executive Vice President, Global Finance

Becky brings 25 years of comprehensive financial leadership to OneMagnify, where she's been at the helm as our company has navigated overseas expansion, international mergers, and acquisitions—all the while driving immense growth and operational excellence.

Overseeing all accounting operations, her strategic involvement in pricing optimization, cost analysis, and capital investment planning have also been fundamental in not only reinforcing our industry reputation but transforming financial insights into actionable strategies, which are essential elements that contribute significantly to OneMagnify's ongoing success.

Becky Price
Executive Vice President, Global Finance

Brady Blackett

Vice President, Corporate Development

From sell- and buy-side to joint ventures, divestitures, and capital-raising transactions, Brady is an experienced M&A pro who knows how to make deals.

Having spent most of his career in the technology and tech-enabled services space, Brady now executes OneMagnify’s inorganic growth strategy by finding, acquiring, and integrating the best companies to help us grow.

Prior to joining OneMagnify, Brady was a Director of Corporate Development for Caterpillar working in their global Energy & Transportation group. Before that, Brady was a Director in investment banking with Baird’s Technology and Services group. Brady started his career with PwC, performing audit and consulting services, where he earned his CPA credential.

Brady Blackett
Vice President, Corporate Development

Cristin Costanza

Vice President, Human Resources

A company is only as powerful as its people. To that end, attracting, retaining, and managing the professional growth of our employees are Cristin’s key objectives.

While our team members focus on doing award-winning work for clients, Cristin focuses on creating an award-winning workplace environment for all of us at OneMagnify.

And her efforts are paying off. Our offices have earned local, national, and international recognition as Top, Best, and Coolest places to work from multiple organizations.

Cristin Costanza
Vice President, Human Resources

Lisa Scott

Vice President, Corporate Communications

With her deep B2B marketing expertise and 30+ years of agency and client experience, Lisa brings an infectious energy to everything she touches. An engaging brand and client advocate, she excels in developing strong and differentiated brand experiences.

Whether through working with customers externally or inspiring employees internally, Lisa has an impressive track record of helping clients positively impact their business. And she’s done it with a long list of global brands, from Miller Beer and AT&T to DuPont and Bristol Myers Squibb.

Prior to joining OneMagnify, Lisa held several senior brand marketing and communications roles on both the agency and client sides and was most recently the founder and managing director of Koncordia Group, based in Wilmington, Delaware.

Lisa Scott
Vice President, Corporate Communications

Doug Claggett

Managing Director, Creative

If you’ve ever financed a Ford, owned a rugged Jeep, or donated to the Salvation Army, you may have been influenced by Doug’s work.

An award-winning writer and creative director, Doug specializes in combining data and technology with design and storytelling to connect people and brands through authentic experiences that are both meaningful and transactional.

Doug previously held senior VP, group and executive creative director roles at Y&R, Wunderman, and Accenture Interactive, where he helped some of the world’s best-known brands engage, inform, and motivate audiences.

Doug Claggett
Managing Director, Creative

Rema Nasif

Managing Director, Customer Experience, Strategy & Insights

Rema is responsible for driving and reshaping marketing strategies for our clients. This includes evaluating existing strategies and identifying new ways to optimize based on data and analytics.

Rema and her teams deploy customer surveys, conduct interviews, analyze website and email campaign performance, and more to enhance customer experiences across their entire shopping journey.

Rema’s work has been instrumental in shaping strategic direction for Ford Motor Company’s Customer Service and Ford Pro/Commercial divisions, Whirlpool Corporation, Navistar, DuPont, and Syngenta.

Rema Nasif
Managing Director, Customer Experience, Strategy & Insights

Scott Bragg

Managing Director, Charlotte, NC

Our clients rely on Scott and his team for strategies, messaging, and tactics that promote their goals and drive their sales.

We grow because we help them grow. Scott makes sure all efforts – whether loyalty-based; sales channel focused; or digital, traditional, or new media – are on target and positioned to succeed.

Scott has been with us more than 15 years, impacting our accounts by bringing his strategy and management experience to a number of high-profile brands.

Prior to joining OneMagnify, Scott has held senior operations and account roles at several large agencies over his 25-plus-year career.

Scott Bragg
Managing Director, Charlotte, NC

Mark Hamady

Managing Director, Ford Motor Company

Over his 20+ years with OneMagnify, Mark has led multiple key initiatives for our largest and longest-standing client, earning him a stellar reputation for client service.

Mark’s superpower is orchestrating OneMagnify’s comprehensive suite of services to solve difficult client challenges.

His brand identity is his relentless focus on quality and client satisfaction.

Mark has been a fixture in several key areas of service, including strategic program development and administration, data-driven direct marketing, technology management, and more.

Currently, Mark leads a team of client service professionals dedicated to delivering world-class sales and marketing engagements in the competitive automotive segment.

Mark Hamady
Managing Director, Ford Motor Company

Valerie Fuller

Managing Director, Client Dedicated Solutions

Valerie ensures our clients are successful in enhancing customer experiences, driving digital transformation, and improving performance through rich data analytics and insights.

She has a proven track record of helping OEMs and dealers drive sales and services opportunities through innovative digital solutions.

She has 25+ years of experience managing operations, providing large-scale data and analytics services, and developing digital marketing strategies and solutions for clients in the automotive, financial services, and consumer products industries. Before joining OneMagnify, Valerie was a senior manager at Deloitte, director at Trilogy, and the chief operating officer at FordDirect.

Valerie Fuller
Managing Director, Client Dedicated Solutions

Rajesh Rangarajan

Managing Director, Chennai, India & Technology Solutions

Managing our India operations from his home base in Detroit, Rajesh is a results-driven leader with 20+ years of experience leading offshore management, development, and deployment, while also supporting innovative products, applications, and service offerings across a variety of industries.

Rajesh’s influence is also heavily felt in Detroit, where he oversees our technical team and is responsible for application development and support services.

Prior to joining OneMagnify, Rajesh worked as a technical project manager at Lason, where he was responsible for technical deliverables for a wide variety of global US and European clients.

Rajesh Rangarajan
Managing Director, Chennai, India & Technology Solutions

Mike Burgess

Managing Director, Cologne, Germany

When we need to offer our unique blend of solutions for our clients in Europe, we look to Mike and our office in Cologne to deliver.

With 20+ years of experience in marketing, technology, and analytics, Mike has worked on complex projects around the world and across numerous industries – including automotive, aerospace, industrial automation, and medical devices – providing measurable solutions along the way.

Prior to joining OneMagnify, Mike worked as a demand generation manager and digital marketing manager at Moog, Inc.

Mike Burgess
Managing Director, Cologne, Germany