Digital Transformation for Automotive

Delivering exceptional customer experiences across Automotive

Born and bred in the Motor City, OneMagnify has more than 50 years of experience partnering with major automotive brands like FordDirect, Toyota, Belle Tire, Brembo, and Navistar differentiate themselves by creating optimal customer experiences through digital transformation. OneMagnify's expertise provides exceptional customer experiences across the automotive industry: OEM, Dealer Organizations, Auto Retail, Aftermarket and Parts

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Data Services & Analytics Services

OneMagnify’s team of data experts use advanced analytics tools and techniques combined with deep expertise to unlock better decision-making.  

  • Data hygiene & augmentation, identity resolution, & integration
  • Data activation strategy and execution
  • Data cleansing & augmentation
  • Identity resolution
  • Database Management
Auto Use Cases

OneMagnify understands the importance of meeting customer demands in sports We offer solutions for:

  • AI-powered apps to empower dealers
  • Integrating data across channels and tiers
  • Multi-touch attribution to optimize media spend
  • Streamlining customer journeys through deep research
  • Innovative eCommerce strategies that reach new audiences
Digital Activation

We create digital programs that personalize customer experiences and draw customers closer to your brand.

  • Customer research
  • Brand experience
  • Website development
  • E-commerce
  • Paid Media, SEO, Social
  • CRM
  • Loyalty programs
  • Content creation
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OneMagnify Case studies

Confidential
Replacing third party lead duplication​
Challenge

A mortgage lender had a large portion of their budget tied to purchasing third-party leads. As they moved to a broader media strategy, they needed to understand the level of duplication in purchased and media-driven leads.

Solution

OneMagnify’s media optimization platform focused on the halo/cannibalization impact of DRTV and search on third-party leads.  Overlap was identified and the channel effectiveness model uncovered executions that were below the point of maximum efficiency.

Hyper-targeted channels with the key demographic were over saturated, driving a higher cost-per-lead. The model found other channel clusters with room for growth and opportunities to drive incremental leads at a lower cost.

Impact

The client was able to use the planning tools to optimize their media spending, yielding a 90% increase in performance of incremental media spend.

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90%
increase in incremental media performance
Midfirst Bank
Enhancing the customer experience with interviews and surveys
Challenge

MidFirst Bank sought to capture employee feedback on their Synapse lead management tool to determine whether updates to the tool were needed.

Solution
  • Conducted interviews with regional and branch managers
  • Explored how the tool was being used
  • Assessed the user experience
  • Designed a survey based on that feedback
  • Sent the survey to all employee stakeholders to validate needs across all roles
Impact

Based on feedback from the interviews and surveys, we recommended enhancements to the user experience that centered around:

  • Data quality
  • Processes
  • Tool functionality